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Media Manager
FanDuel
Marketing & Communications
New York, NY, USA
USD 111k-139k / year + Equity
Posted on Jul 12, 2025
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
THE POSITION
Our roster has an opening with your name on it
The Programmatic Media Manager will be responsible for building our programmatic media buying program from the ground up, including developing and implementing a comprehensive cross-channel strategy. This pivotal role will lead the transition to a new buying platform while establishing best practices, processes, and strategic direction for our programmatic operations. The ideal candidate will be an expert in digital media & have management experience, ideally with in-house media functions in high-paced, dynamic environments for industry leading brands.
This role requires a blend of technical knowledge, strategic thinking, and hands-on execution to drive program development and performance across programmatic channels. We’re looking for a team player who is comfortable working collaboratively with cross-functional teams and has an ear to the ground when it comes to emerging best practices and market trends.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Design, implement, and execute FanDuel Casino’s programmatic media strategy, overseeing our in-house transition and developing our cross-channel approach to drive new user acquisition and build brand awareness.
- Hands on keyboard management of OLV, display, mobile, audio, and DOOH.
- Guide junior team members in daily management and optimization of budget allocation, bid strategies, ad formats, audience targeting, brand safety, supply & inventory, reach & frequency, etc.
- Make thoughtful recommendations to key stakeholders to improve the performance of respective programs.
- Own and build strong relationships with external partners. Work closely with them to evaluate media opportunities and optimize channels that will achieve FanDuel’s business and marketing objectives.
- Introduce innovative opportunities both through existing relationships & new initiatives.
- Liaise with cross-functional internal teams, creative partners, and agencies to ensure the seamless launch and execution of all campaigns.
- Improve internal processes for digital media campaign management, including streamlining creative and tag trafficking to multiple partners, QA-ing campaigns and optimizing workflows.
- Mentor and/or manage junior members of the team to foster an environment that encourages intelligent risk taking, innovation and creativity.
THE STATS
What we're looking for in our next teammate
- 5+ years of experience managing and executing programmatic campaigns at an agency or in-house team.
- 2+ years of managerial experience preferred.
- Expert in DSPs such as DV360, TTD, Yahoo, Amazon Ad Platform, or other comparable DSPs.
- Strong knowledge of ad-serving, tracking systems, ad management platforms & MMPs.
- Meaningful experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them.
- Experience negotiating favorable rates and deal structures with advertising partners.
- Strong analytical / reporting skills with the ability to make data-justified business decisions (a high level of proficiency in the use of MS Excel required).
- Strong knowledge of the marketing landscape.
- Strong understanding of marketing testing and reporting methodology.
- Ability to succinctly communicate both verbally and in writing and provide clear direction on projects.
- You should be a strong team player with the ability to foster good working relationships.
- Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
The applicable salary range for this position is $111,000 - $139,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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