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Head of AI & Crypto, Miquela
Dapper Labs
Software Engineering, Data Science
Canada · United States · Remote
Posted on May 6, 2025
Join us at Dapper Labs, where we are building new business models for creators, brands, and communities on the internet. We are partners with and manage the digital asset platforms for the world's biggest brands – the NBA, the NFL, and Disney – and we also own and operate products based on our own IPs – CryptoKitties and Miquela. We are a fast-moving startup team obsessed with bringing our vision for a better digital future to life.
Miquela, was pioneered as the first popular digital influencer. She has been attracting fans all over the world, amazing brand collaboration opportunities, awards, and technology. She has recently also been a strong reference as the leading AI influencer on social media across various platforms.
As part of Dapper Labs, she holds access to a large audience that could find new ways of interacting with their digital fandom, participating in the decentralized digital economy, and being at the forefront of artificial intelligence while also supporting great societal causes.
You will completely transform Miquela’s reach and impact, leading us from our current partnership-centric focus, to new innovative experiences, products and business models within crypto and AI. This is your opportunity to transform a growing niche and shape the future.
The Mission
Expand Miquela, the internet’s original digital influencer, into leading AI & crypto business opportunities. Miquela’s 7M+ fans are ready for deeper ways to play, create, and earn alongside her — and you’ll make it happen.
What You’ll Own & Crush:
- Drive Miquela’s transition into an AI & crypto-first entity with new fan experiences. Launch AI-driven, crypto-powered products that move Miquela beyond socials and into wallets, games, or live events and beyond. This is a GM-like crypto + AI centric role, so the sky is the limit and you’ll have the opportunity to shape that vision and execute towards it.
- Seek new productized sources of revenue and community growth. You will find new opportunities and business models that deepen the connection between Miquela and her fans through additional engaging experiences and products that accompany her and welcome a larger community beyond her social media profiles.
- Find product-market-channel fit. Rapidly test ideas, track signals, and double down on what sticks. Own the dashboards—engagement, retention, revenue, wallet activations—and steer the roadmap with data and good taste.
- Hard-wire AI into the creative engine. Partner with our team of creative leaders to guide our pipelines into best-in-class quality and tech that will boost output and quality.
- Collaborate with existing teams across business, partnerships, and creative direction, ensuring project alignment with overall goals, and expansion of her overall impact beyond current levels into AI/crypto opportunities while staying true to her ethos, core lore and story line, and community values.
You'll Thrive Here If You Have:
- Strong experience shipping engaging consumer initiatives (games, creative tools, interactive apps, web3, or AI). Deep understanding of both digital marketing and tech, with the ability to blend Miquela's established identity with web3 and AI.
- Deep crypto know-how and hands-on AI chops. You talk crypto products and onchain UX in your sleep - you have bought NFTs, tokens and/or cryptocurrencies. You’re also comfortable with the latest diffusion models, LLMs, or generative video tools.
- Strategic hustle and grounded direction. You set the vision, build the deck, rally the team, and deliver V1 on lean resources. You communicate expertly cross-functionally to ensure best-in-class solutions.
- Creative and lore sensibility. You get how technology, narrative, business, and community weave together to build fandom and nurture opportunities. You will collaborate with the creative team to align new and existing directions.
- Strong ownership and founder mentality. You are passionate about the intersection of digital culture, AI, and web3. You’re a self-starter, high-energy lead, with a proactive and innovative mindset. Our team is small and mighty, so we need stellar leaders who are ready to roll-up their sleeves and hustle to get results from zero-to-launch and beyond.
Bonus Superpowers:
- Viral, innovative, or notable launches under your belt. Extra bonus if they happened within web3 or AI or both.
- Track record turning IP into playable experiences or economies.
- Strong network across web3 and/or AI.
Why Dapper Labs
Build the next era of the internet. We’re the crew behind NBA Top Shot, NFL ALL DAY, Disney Pinnacle, CryptoKitties, and now Miquela — proof that crypto can hit the mainstream. We have a mix of global IPs and our own breakout brands, reaching millions of fans.
LA hub with remote freedom. Work where you do your best thinking, without hitting the daily traffic jams. We host monthly social events to get to know your peers.
Your voice matters. No matter your level, role or seniority, we encourage you to share your ideas, thoughts and questions.
Grow with us and own the upside. Strong equity, killer benefits, and a learning budget to keep you leveling up.
Dapper Labs was conceived in 2017 and founded in 2018 on the thesis that crypto enables much more than just currency. We saw a world where crypto technology is as integral to daily life and the average business as the internet is, a core part of applications that everyone uses every day. Crypto networks enable a better digital future for humanity. For the first time, developers can write software applications that let individuals can own their own data, digital assets, and online identities irrevocably; where creators and IP owners can build for their communities and own the relationship they help create; where businesses of any kind can rely on open access to software systems and any customers that might want to use their product. In other words, crypto enables a world where the most important parts of the software we rely on for our everyday lives is in our own control, running on networks that anyone can access and build on, that everyone can verify and trust, and that no-one can censor, block, or gate-keep. Software by the people, for the people.
We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.
Visit our website to learn even more about Dapper Labs, including information about benefits and perks.